Summary
I’m a designer and practicing artist with extensive experience shaping brand and marketing work across studio, in-house, and enterprise environments. My work is grounded in clarity, craft, and hands-on execution, with a focus on translating ideas into thoughtful, well-made visual systems and experiences.
Core Skills
Brand Design, Brand Guidelines, Scalable Design Systems, Presentation Design & Training, Experiential & Exhibit Design, Infographics & Illustration, Creative Briefs & Market Research, Design & Process Documentation, Concepting & Storyboarding, End-to-End Project Management, Vendor Management, Print & Production Management
Experience
Creative Manager, insightsoftware
Delivered brand and marketing work at scale for global SaaS organization, supporting marketing and corporate communications. Owned end-to-end design execution—from creative briefs and project kickoffs through final delivery and leadership approvals. Directly oversaw high-volume, concurrent work while defining brand guidelines and visual systems adopted enterprise-wide across teams, channels, and external partners.
Senior Art Director, OFM
Shaped brand identities and customer-facing experiences for global home and office furniture brands, spanning eCommerce, digital campaigns, and visual storytelling. Owned the development and launch of brand guidelines, DTC websites, and marketplace storefronts for established brands including Allsteel, HON, and HON Basyx, while overseeing creative production across photography, video, and CGI. Directed and oversaw work from concept through launch to ensure clarity, consistency, and quality across complex, multi-channel deliverables.
Design Lead, Cree Lighting
Led visual communications for new product introductions at a $1B LED lighting company, translating complex technology into clear, market-ready design. Owned brand and marketing execution across campaigns, product launches, and customer-facing materials, including the development of brand identity systems and enterprise-level guidelines. Directed and oversaw large-scale deliverables—from global product catalogs to trade show and exhibit graphics—while partnering closely with leadership and external creative teams to ensure consistency and clarity at scale.
Senior Graphic Designer, Ulanguzi Creative
Developed award-winning, concept-driven design work within a studio environment, spanning brand identity, print, digital, and interactive projects for a diverse range of clients. The role emphasized experimentation, visual storytelling, and a high standard of craft—work that helped shape my design sensibility and approach.
Graphic Designer, FutureMedia
Graphic Designer, IBM
Recognition
Multiple regional and district ADDY awards, including Interactive Best in Show
Work recognized by LD+A Magazine for outstanding advertising
NC MAME Awards for brand and marketing design excellence
Education
Bachelor of Fine Arts / Communication Arts Program / East Carolina University